IdeaRoast Analysis
The Roast
"You're basically selling the 'Build Your First Process' playbook to founders who haven't even hired their support team yet—which means you're either solving a problem before they feel it, or you're pitching to people who'll DIY it with ChatGPT in 2 hours. The real issue: early-stage founders don't *want* a 20-page Notion doc; they want the person who can *be* their support for 6 months while they figure out what they actually need."
Reality Check
💀 Why This Fails
- • Timing misalignment: Founders at 10-50 people are usually *in the hiring phase*, not the 'let's audit our system' phase—they need execution, not frameworks.
- • Delivery trap: 20 hours/week sounds feasible until you realize audits, training, and system setup are front-loaded, synchronous work; you'll burn 30+ hours on first 2 clients.
- • Low perceived urgency: A Notion playbook + templates feel commoditized; founders see this as a $500 Gumroad product, not a $5k engagement (even though your work justifies it).
✅ The Pivot
Pivot to 'Fractional Support Lead' for 10-50 person SaaS companies: Charge $2k-3k/month to *be* their support manager for 10-15 hours/week (triaged tickets, hire the first support person, build the playbook *while* handling live support, then train them to take over). This is high-urgency (founders are drowning), sticky (you become mission-critical), and scales to 3-4 clients easily on 20 hours/week. Position as 'support operations + hiring' not 'consulting.'